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The site states the following, "And is willing to invest heavily to achieve it through high performance,." We observed that the web page stated " Tri-Mation Industries has been serving the custom automation needs of its customers since 1996." It also stated " We specialize in providing you with high quality components made to your exacting specifications by building long-term relationships with our customers. We look forward to assisting you in improving your production efficiency." The header had custom as the highest ranking keyword. This keyword was followed by automation, machine vision, and assembly which isn't as urgent as custom. The other words the site uses is production. kalamazoo is also included and will not be understood by web engines.